What Is Search Engine Optimization (SEO)?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Unlike Search Engine Marketing (SEM), SEO is not paid advertising.
SEO involves making certain changes to your website design and content that makes your website more relevant and attractive to a search engine. We also do off-page SEO work. All these will ensure that the Google will display your website as a top result on the search engine results page.
Why Is It Important?
SEO is important because it keeps the search results fair. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers. And SEO is cost-effective.
SEO is not only about search engines but good SEO practices improve the user experience and usability of your website. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website's trust.
Unlike SEM, SEO is recommended as a long term marketing strategy. This is because, from our experience, SEM costs will only increase over the times due to the algorithm that Google uses to calculate the costs of each Pay Per Click advertisements.
Therefore, if you are keen for your business to do well in the long run and keep the marketing costs stable, engage us to do SEO for your website!
Why Hei Web Creations?
We are a reliable SEO company or agency in Singapore. We have a team of well-trained SEO professionals that possesses deep knowledge and understanding of Google algorithms and SEO-required techniques in getting your website ranked. As an SEO Company based in Singapore, we have good communication skills. We are an internet marketing firm that carries out SEO campaigns that are research-based. We incorporate the latest techniques to fetch top rankings for the website. We increase your website traffic to boost up awareness, sales, and profit.
Main Features We Provide
Complete competitor analysis and market research, as well as identify targeted keywords. We will customize an SEO strategy for your business.
Review of website and examination of technical layering, meta titles, tags, page-loading speed, site and URL infrastructure. We will let you know what is done right, and what is done wrong.
Implement campaign strategy through the application of research analysis, technical optimization, and content development. We will make changes to your website to help Google 'crawl' it better.
Build Domain Authority by removing low-quality backlinks and linking it to other relevant, websites with high authority scores. We will also link it to our trusted industry partners.
Local Citation & Social Media
Implement local citation and social media strategy for your business through profile creation, reviews, and feedback addition. We will do these in reliable local listing websites and directories.
Continuous tracking on campaigns and search engine algorithm updates will be done. We will alter strategies along the way, if necessary.