Search Engine Marketing
What Is A Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) is a popular form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Google Adwords is an advertisement channel with one of the highest outreach in the world.
Why Is It Important?
Search Engine Marketing (SEM) is an important conversion driver for marketing campaigns of any type. The reason is that paid advertisements are commonly linked to conversion-focused landing pages or sales pages that move web traffic through the sales funnel. Organic results are not typically linked to landing pages, but paid ads are. It is a good short term solution to drive traffic to your website as its results are almost immediate when done correctly.
Why Hei Web Creations?
Unlike other companies, we (Hei Web Creations) do not just do a Google Ads Campaign. We will first understand your business model, strengths, and target audience. Then, we will create several ad campaigns for specific audience groups. Unlike other companies, we only charge a fixed price per project. We do not charge a percentage based on the campaign budget. We usually encourage clients to do SEM for short term marketing while doing SEO(Search Engine Optimization) for the long run. Speak to us to find out how to achieve an SEM optimization score of 100 to save costs!
6 Steps To Successful SEM Campaign
Keyword Research
We will select a set of terms or phrases that will deliver your ad when searched. This is important as it determines the quality of your visitors. If you pick the wrong keywords, you will end up paying for visitors who are not your target audience.
Geo-targeting
Most businesses are location-specific. We will take advantage of geographical targeting and customize a geographical location where you want your Google ads to appear.
Dayparting
Will you get your right audience if your ads appear at 2am in the morning? Choosing the right time for ads to appear in each week is an effective technique that is often neglected in SEM. It is an effective technique for driving conversions and reducing wasteful spending.
Landing Pages
Selecting the correct landing page will help convert a click into a sale or an enquiry. The contents and outlook of the landing page makes a big difference too. We always have high click through rates (CTR) for our ads. This is one of our ‘secret’ techniques.
Bid Level/Budget
Let’s face it: no one has unlimited budget for marketing. Determining a maximum bid level for each keyword and developing daily and monthly budgets is crucial to ensure funds are properly allocated throughout the campaign period.
Optimization
To maximize ads campaign results, we will need to constantly review the campaigns. We will adjust keywords, geography, budgets, and other components to improve the optimization score. The higher the score, the more cost effective the ads will be.
