Search Engine Marketing (SEM) is a popular form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Google Adwords is an advertisement channel with one of the highest outreach in the world.
Search Engine Marketing (SEM) is an important conversion driver for marketing campaigns of any type. The reason is that paid advertisements are commonly linked to conversion-focused landing pages or sales pages that move web traffic through the sales funnel. Organic results are not typically linked to landing pages, but paid ads are. It is a good short term solution to drive traffic to your website as its results are almost immediate when done correctly.
Unlike other companies, we (Hei Web Creations) do not just do a Google Ads Campaign. We will first understand your business model, strengths, and target audience. Then, we will create several ad campaigns for specific audience groups. Unlike other companies, we only charge a fixed price per project. We do not charge a percentage based on the campaign budget. We usually encourage clients to do SEM for short term marketing while doing SEO(Search Engine Optimization) for the long run. Speak to us to find out how to achieve an SEM optimization score of 100 to save costs!