Image optimization is necessary to build a superior e-commerce website. Every online store focuses on products photography to display various commodities for the viewers and customers. It helps to attract the audience and enhance the faster loading of the website.
What does image optimization mean?
The web designers use images on the website to make it look attractive. It gives the site a colorful and bright side. The viewers and customers love to see the web pages include several images of the relevant products and services.
Image optimization helps the designer to reduce the size of the image without compromising on the quality.
It helps to reduce the file size of the images that provides faster loading of the website. The user can see the photos quickly and make their purchase decision. It improves the browsing experience of the viewers. With image optimization, designers provide stunning web design to companies and brands.
Techniques of image optimization
• By using correct image dimensions
• Use the appropriate image format
• Compressing the images
• Use progressive JPEG loading
• Use CDN for image delivery
Benefits of image optimization in SEO
• It provides better ranking to the website
• The small size image uses less bandwidth
• It improves the page loading speed
• Compress images take less storage space on servers
Importance of image optimization
It is necessary to give the user a better experience while browsing. They can get faster loading websites. It helps them to save time and effort.
The website maintains the standard to stay in the competition. The users can visit the site to get relevant images. The website gets more organic traffic with image optimization. It provides a better rank to the website with web development.
How can you optimize images on your website?
The viewers search for images online relating to various products and places. It is essential to optimize the images to provide better support. It also benefits SEO as it improves the traffic on the website.
The following points will guide in understanding more about image optimization.
1. Appropriate title of the images
It is necessary to give an excellent title to the images relevant to the content on the website. It helps the website to rank better on the SERPs. When the viewers search for relevant queries, these images support them. It improves the sales of the business and provides the user with information.
2. Using Alt attributes for optimization
Adding the alt attributes with relevant keywords helps the search engine. It guides them to locate the images and display them on the SERPs.
Alt tags help the viewers to find your website and the products. It improves SEO value, traffic, and visibility of the site.
3. Choose multiple angles to capture the product photos
Select the different angles to get the images of the products. It provides the users better experience as they can explore the product images. They get information and stunning photos about the products from the website.
4. Compress the image file size
It is vital to reduce the file size of the images. The designers do it to keep the quality of the photos and make the file size small. It helps to load the website faster for the viewers. It reduces the bounce rate. The users can instantly get the images of the products they are searching for online.
5. Select the image file type
The JPEG format provides better support to the designers. It gives good-quality images with smaller file sizes. The designers can easily compress the JPEG files and use them for the website. It helps improve the loading speed of the site and saves a lot of time for the viewers.
6. Use thumbnails to showcase product photos
Many e-commerce websites use thumbnail images to display their products. It is an excellent choice to build online stores and guide the users while shopping. The lower file size images load quickly and improve the user experience.
7. Utilize image sitemaps
The image sitemaps help to provide a location to the Google crawlers. The search engine can notice the images to give support to the users. It helps to improve their surfing experience.
8. Working cautiously with decorative images
The decorative images are like the background images, buttons, and borders. It provides a better look at the website. It gets added with the image files and makes the file size bigger. The designers have to work carefully to reduce the size of the images to provide faster loading of the website.
9. Be careful to use (CDN) content delivery network
The CDNs help in hosting the images and increase the page loading speed. It also solves the bandwidth issue.
10. Always test images to get a better result
Testing is a part of image optimization. It helps the designers to provide a better user experience. They use quality photos that are smaller in size.
Testing helps them to know the preference of the viewers. It helps them to provide images through the mobile app.
Expect amazing results
The designers provide enormous support to the brands with image optimization to build better web design. It is a must for the e-commerce site to give better quality images to their customers.
The faster loading site helps the viewers to save time and make a purchase faster. These images SEO strategies provide a better rank to the website with more organic traffic. You can also optimize the image with professionals in Singapore. Get in touch with the reputed SEO Company to improve the rank and get faster loading the website.
