What exactly is SEO? SEO stands for the optimization of search engines. It is the practice of optimizing content that can be discovered through the organic search results of a search engine. Think of a search engine within a library as a filing system. The library possesses potentially billions of hundreds of trillions of pages of books.
So let's say you want to find the health supplements information. Then the search engine looks through all pages in its index and attempts to return the most relevant results. Now, Google is likely the first search engine you're thinking of. But tons of other search engines are there for you to optimize your content.
YouTube SEO, for instance, is the process of getting traffic to your videos in the organic search results for YouTube. Amazon SEO is the same but to get free organic traffic you are optimizing your product pages.
And of course, the process of optimizing your website to rank on Google and drive more traffic to your web pages is Google SEO. Search engines now use sophisticated algorithms and technology to return the best results for any query they may have.
No one knows exactly how the Google search algorithm works, but we have some clues for Google, in particular, so we can make some optimizations.
Now, why should you embed SEO in your marketing strategy?
Well, there are 3 major advantages of search engine optimization, attracting marketers from around the world.
1. Traffic is free from your efforts at the SEO.
2. SEO traffic is consistent once you're ranked high.
3. SEO traffic reaches the Audience at Google.
Now, since each search engine has unique algorithms, you and I cannot cover how each one of them works. And for that reason, we will focus on how the Google Search Algorithm works in order to rank pages.
Since it is the largest search engine, and the one we have the most information about here at SEO Tool Station. So how is Google going to work? Well, there are two principal terms that you need to understand.
2. Indexing (also known as spiders)
Google uses crawlers, also known as spiders, to collect information from all over the web that is publicly available. The spiders start with a list of URLs that they may have found in sitemaps or crawled before. These are what are called seeds.
They then follow the hyperlinks from the seeds on the pages and then crawl those newly found pages. And that process goes on and on, enabling them to build a massive information index. They then take all this data back to Google's servers to be added to what they call their "search index."
Their algorithms then work by categorizing queries by taking things like keywords and content freshness, so they can return the most relevant results to searchers in a fraction of a second. Google now is not simply about matching keywords within a search query.
Next, something they created called the "Google Knowledge Graph." Which, according to Google, “goes beyond matching keywords to better understand the people, places, and things you care about?" In a little bit, I'll show you some examples of this. Let's dig in the details of how the Google Search Algorithm works for now.
Google's goal, once again, is to sort hundreds of trillions of web pages within its search index and find the most relevant results in a fraction of a second. On Google's "How Search Algorithms Work" page, they say they look at a searcher's query words, pages' relevance and usability, source expertise, and your location and settings.
What is a search query and how Google responds?
Understanding a query's meaning comes down to language. Google has created language models that would decipher strings of words that they should look up. When you type "slow coker," they understand that you're actually looking for a "slow cooker." They also understand synonyms. Looking at the search results for "how to make a website," for example, you will see they have bolded synonyms within the search results. In addition to language, the search algorithms also attempt to understand the type of information you are seeking.
If you're searching for "ps4 unboxing," for example, you'll see that the top 10 Google search results are chock-full of YouTube pages. They understand that anyone looking for a box tutorial would probably prefer video content to text or images.
Whereas a query, such as "Singapore map" will show you the results of the images as well as a Google Maps widget. Now, what about a query like, the best restaurant in Singapore? You will see that, despite not entering a city name in the query, Google shows restaurants that are close to your location.
So, they give priority from reputable sources in their top stories widget. They also understand that if you're looking for something like "top headphones," because new models and manufacturers are always on the rise, you probably want fresh information.
And in Google's search results; you can identify this right, seeing that all top-ranking pages have the current year in their title. Most of the things that we covered here, if not all, can be summed up in what SEOs often refer to as "search intent," which basically means the reason behind a searcher's query.
This is one of the most important things to master as an SEO, if possible. If you are unable to match the search engine's intent, your ranking chances are slim in terms of content type and format.
But there are more strata to understand how Google works.
This brings us nicely into how Google identifies "relevance" on a web page via content. Search engines will look at the page's contents in the most basic form to see if the words on that page are relevant to your query.
But they're sophisticated enough to go beyond "exact keywords match." Google also understands keywords associated with this. A page with other semantically similar keywords increases in relevance.
For example, if you have an article on how to get a driver's license, you might have subsections on car, motorcycle, and bus licensing.
These are all automobiles and should have overlapped with keywords that help connect the whole topic. For example, "road," "driving," "seatbelt," "safety," "exam," and "test," all of these would be keywords of semantic relevance that may help search engines better understand your post.
Another factor that Google looks at is "Content Quality." Google tries to prioritize and rank among the most reliable sources. While "quality content" cannot be objectively nailed 100 percent. By understanding how the search works, you can start optimizing your pages with some directional level. So how do you begin search optimization for your website? So now I hope you understand how the Search Algorithm works on Google?
To help grow your search traffic, Hei Web Creations have related SEO services that follow current Google searching trends and algorithms. Now, if you've enjoyed this article, make sure you share this information with others because it's caring to share.